5 Best Amazon Repricers Of 2021

amazon prices up and down

If you are an FBA seller who carries multiples SKUs, you should consider using an Amazon repricer software.

Amazon products prices listed for sale on the marketplace changes more than 2.53 million times a day. If you monitor and update your prices manually, you are behind your competitors and limiting your daily sales potential for not using an automatic repricing tool.

Before we dive more into our best picks, let's first start with some terminology to help you understand how Amazon works?

What is an Amazon Repricer?

It is a software tool that changes your product prices based on specific criteria and scenarios set.

The focus of these tools is to keep your sales prices competitive with other Amazon sellers who are selling the same product on the same listing on Amazon or, if you are a private label seller, compete with other similar products listed under another ASIN.


What are the benefits of having an automatic amazon repricing software?

  1. Win more percentage buy box share and maximize the amount of time you held it until it passes to another seller that meets the same criteria as you to get the buy box sharing. 
  2. Increase the profitability of your product. The software is smart enough to know who you are competing against, so it pushes prices up at the right time. In a nutshell, the fewer sellers, the higher your products' price will sell.
  3. Grow revenue; the more you stay in the buy box, the more sales you will get. 

How to win the buy box?

As you may already know, the Amazon marketplaces enable multiple sellers to offer the same product on a single detail page. The buy box is the little square located at the top right side of the page that shows the “Add to cart” yellow button. It features one offer (seller) at a time in a new condition. 

To compete for placement on the buy box, you have to become eligible for that. To win it, you have to meet a few performance requirements. 

Even though Amazon has not revealed the exact metrics they look for, here are the basic you will need to meet and become eligible:

  • Professional Selling Amazon Account.
  • Become an Amazon FBA Seller (Fulfillment by Amazon). 
  • Order Defect Rate.
  • Excellent Seller Feedback.
  • Competitive Price. (Match lowest fba seller).
  • Other Metrics. 

Our analysis and in-depth study on this matter led to the conclusion that one of the most crucial factors to win a buy box placement is the price. If your price is higher than other amazon fba seller on the same listing is more likely that you won't win the buy box until you match the sale price of the seller who is holding the buy box and you also meet the others factors mention above. 

Now that you have a better understanding of how amazon repricing works and how you can win the buy box. 

We have compiled a list of the top best repricers based on several factors and questions any seller should consider before picking one. 

Below are some of the things we included in our analysis that help us features our best picks.

  • How much it cost per month?
  • What type of repricing strategy does the software use?
  • Is it a rule base or algorithm? 
  • How quickly the repricer reprice a product?
  • How many customization rules it offers? 
  • Is there a free trial?
  • Is it easy to use?
  • And others more.
Here are our best repricers picks out of 100+ options available to choose from. Check and try them out and select the one that meets your business needs.
Disclaimer: Please note that this article contains affiliate links that I might receive a small commission at no cost to you. However, these are merely my best picks that I recommend with transparency regarding your business's success. You can read our full disclosure here

1. RepricerExpress

Repricer Express has gained popularity and trust among amazon fba sellers in the past few years. It offers versatile features with flexible strategies suitable for any online seller or amazon business model.

Its primary focus is to help you get more buy box placement, which equals more sales. Amazon considers multiple factors in deciding which sellers get more share during the day. Without a lot of manual attention, repricer express will examine those factors and repricer your products accordingly.

The software is smart enough that once you set your own rules, add your minimum and maximum price for each of your products, the repricer will raise your price and get you more profit without risking to lose the buy box when scenarios arise.

It works on 13 Amazon marketplaces and eBay, making this software very alike for an online retailer, private label, retail arbitrage, liquidation, and dropshipping.

Another feature that we found very interesting is that the software lets you test the tool before the prices go live. Not many amazon repricers will offer you this function, so you get to play with different settings and rules and see what is working before your products start repricing.

Repricer Express is a partner with AWS, which is the official amazon web services. This means that the repricer software is hosted on amazon's servers, and they get immediate access to data that allows changing prices as fast as possible.

Below we have added the most highlighted pros and cons for this tool.




RepricerExpress comes with five tiers plans with all features included. They range from $55 per month with up to 2500 SKUs to $249 per month with up to 50000 listings. A credit card is not required, and you can sign up for a 15-day free trial.

2. Bqool 

Bqool is another great repricing tool available for Amazon sellers in the US, UK, CA, FR, DE, ES, IT, MX, and JP.

It offers customizable repricing rules allowing you to reprice your products against who you decide to compete with. As a user, you can create exclusive repricing strategies for any type of seller to increase buy box share and profitability. 

Bqool is also known as an accelerated repricing. The repricing process happens every 15 minutes on low-prices plans, and the most expensive tier plan does a frequency repricing every 5 minutes for up to 10,000 listings.

It is also an excellent software for retail and online arbitrage as well as wholesale resellers since it integrates with InventoryLab, which is one of the most popular software for these types of business models.

You can monitor every single price change in the past five days to help see the performance and dynamically optimize it for better results. 




Bqool has a fantastic entry-level price that benefits small to medium sellers. If you are going for monthly billing, you can choose from 4 different plans ranging between $25 and $100 with varying repricing speeds for every plan. You can choose between $22.5 per month for 1000 listings to $90 per month for 10000 listings with a 5 min accelerated speed repricing for annual plans. If you want to give it a shot, start the 14-day free trial without adding any credit card. 

3. Informe.co

Informed.co repricer previously Appeagle is a multi-channel tool that supports 13 online marketplaces, eBay and Walmart. It offers a non-stop repricing tool and other powerful algorithms built and designed exclusively to help Amazon sellers win the Buy Box and keep it for as long as possible. 

They offer a few algorithmic options repricing strategies catering to the need of each amazon seller. You can assign different strategy for each product and use their performance analytics dashboard to visualize overall profit, sales volume, profit margin, and other metrics to compare each repricing strategies and how they are performing. 

Informed also offers comprehensive listing and competition reporting to monitor your competitors and track all your price changes. 

Their easy-to-use and API integrations make this software very alike since you can integrate other amazon tools such as inventorylab or ecomdash to automatize your business better. 




Informed.co has unique pricing strategies. Primarily, you will pay according to your current monthly revenue. Their cheapest plan is $99 per month. There is a 14-day free trial available for you to test out and see if you like it.  

informe.co homepage website photo

4. Repricer.com

Here is another real-time great repricing tool powered by xsellco. It delivers speedy performance with instant repricing results. It uses AWS, i.e., Amazon Web Services, to ensure that you get the best out of the repricing process with maximum speed performance. You can use this tool to generate more sales outside amazon since repricer integrates well with Google Shopping.

You can manage your pricing across other marketplaces such as eBay, Shopify, or Bigcommerce and help you analyze each chain's performance and give you actionable recommendations based on that. 

Ninety seconds is how long it takes the repricer software to make changes to your prices, which leads you to beat your competitors and get better chances of winning the buy box and making a sale. You can also build your own repricing strategies, add your desire profit margin, and exclude low-quality sellers from maximizing your profit potential.  




Repricer.com offers 4 main plans that range from $79 per month to $1199. Each plan has a different listing and repricing frequency. Give it a try and take advantage of their 14-day free trial available for new users with no CC required. Sign up now.

5. ChannelMax

ChannelMax is an algorithms and sales velocity repricer. It supports Amazon in the US, UK, CA, DE, FR, IN, ES, JP, IT, and CN. It will automatically import your SKUs (Stock Keeping Units) from different marketplaces and create an effective default tactic for repricing.

As an Amazon seller, you can outline multiple repricing strategies and allot them to SKUs for active repricing. ChannelMax has been designed to help you win the Buy Box and keep it as much as possible without risking profit.

ChannelMax features a calculator that helps the sellers in deciding the minimum selling price by covering the general costs and profit margin chosen by the seller. 

Only those listed will be repriced that have a minimum price set up. You will also get an explanation of how repricing works and how it benefits you. You can start with a 30-day free trial and get unlimited access to all features.




ChannelMax pricing plans range from $34.99 to $499.99 based on various features. Also, you won’t have to sign any contracts or pay a commission for repricing. They offer a 30-day free trial which gives you enough time to try it out and see if you like it. 

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